The United States has a new lawsuit every two seconds. Counterfeiting affects all consumer products and creates tremendous liability to true brand owners in the form of potential lawsuits, brand name reputation concerns, costly recalls, insurance premium changes and false claims.
To help brand owners reduce their liablity and the potential harm to brand reputation caused by counterfeiters and black market trade. BrandWatch offers a variety of multi-layered brand protection and authentication solutions. These solutions, when combined with a comprehensive brand management program, can help brand owners to track their products and verify their authenticity from the moment they are produced until the hit the retail shelves. If products get diverted along the way, BrandWatch’s track and trace solutions will help brand owners and their enforcement teams to immediate respond and prevent products from falling into the wrong hands.